The famous Coca-Cola script was created by Pemberton's partner and bookkeeper, Frank Robinson. He suggested the name thinking that the two Cs would look well together. He penned the now famous logo and trademark "Coca-Cola" in his unique script that Coca-Cola is still recognised for today.



Frank Robinson                                              

              The Logo Through the Ages

	1887-1890s – Inserting the ‘Trademark’ Two little words were added to the first C that read 'Trademark Registered'		1969 – That famous white wave Here the iconic white wave was added.
	1890-1891 – Extra swirls For only one year, the logo changed a lot. It gained some extra swirls. The logo returned to its previous font after a year.		2003 – Keeping it real With the introduction of the ‘Coca‑Cola... Real’ campaign, a streak of yellow was added to the white wave along with some bubbles.
	1941-1960s – Tail tweaked In this design, the words in the tail of the first C were removed.		2007 – A classic design A simpler design than the previous.
	1958-1960s – A fishy shape This period saw the introduction of the Arciform or ‘fishtail’ logo. It was a different shape surrounding the script.		2011 – 125 years of happiness With 125th anniversary of Coca‑Cola came a new logo of bubbles bursting from thee famous contour bottle. It is very different from previous logos.

 

Where It All Started

Dr John Pemberton

Coca-Cola was invented by Dr John Pemberton, Atlanta Georgia in May 1886. John Pemberton was a local pharmacist.

Pemberton's original formula was a coca wine that he named Pemberton's French Wine Coca. But a law was enforced that prohibited Pemberton from distributing this alcoholic beverage. He responded though by creating a non-alcoholic version. He brought this new syrup out as a patent medicine to Jacob's Pharmacy in Atlanta.



Coca-Cola was first sold at

5 cents a glass.

 

It was sold at soda fountains for five cents a glass. The syrup was mixed with carbonated water. It was very popular at this time as people believed that carbonated water was good for your health. Pemberton claimed that this medicine cured a few diseases including morphine addiction, indigestion and headaches.
 It was immediately pronounced "Delicious and Refreshing", a despription that is still commonly used today.



Jacob's Pharmacy, Atlanta, Georgia
Where It All Started...